#opencoffee Brisbane (Facebook Page) Wow what a great meeting today, Tryone organised a great surprise guest – Phil Di Bella (dibellacoffee.com.au). He is such a down to earth guy and was very open and easy to talk to.
the last OpenCoffee event for 2009 and this will also be the first event where we have a surprise guest. Our very first surprise guest turned $5000 into $30m plus, and growing…
Here are some of my scrappy notes that I scribbled down.
- understanding your market
- you learn nothing from people who choose your product
- if they say no -> then you can learn from them
- Don’t spend 80% chasing 20% of the market
- Don’t go after the dominate player in your market – identify who your weakest player in the market is
- Don’t mention other competitors when you talk – that is giving them free advertising
- The ability to inspire people
Di Bella Ethos
- The ultimate coffee experience
- coffee company of choice
- coffee worth coming back for
- Product, service, Price – Break it Down
- Have passion
- ask the question – is there a need for me?
- Go and work for a company that does everything wrong – then you can learn from their mistakes – there is your opportunity – ask what can be improved, what are they doing wrong, how can I do things better
- Everyone thinks they are better then everyone else
- you need to be realistic about your capabilities
- In business – Document as you go along – make it tangible
- His new book (written by someone else) is his best marketing tool
- Mentioned Richard Branson
- When reading – read with the thought of questioning - e.g. question what the author is saying
- Always explain why something is being done.
- How easy can you apply something that has been said.
- Do the following course AIM Fish ( bugger …sold out in Brisbane already
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) - Put everything in CONTEXT – it puts things into perspective
- Success = achieving the goals you set for yourself
- Form a Habit and do what others are not willing to do.
- Get comfortable with your worst case scenario
- What’s easier today will be harder tomorrow
- Nothing is a mistake the first time you do it wrong
- The customer is the most important part of the business, the people who touch the customer are the next more important
- In a start-up business, put as little pressure on yourself (as you will have enough pressure on you already)
- Its easier to get a horse to stop / slow down then it is to get it going.
- Have clear goals and strategies, surround yourself with the right people.
- Know what your Outcome is
- Attitude is the most important factor in people
)This Blog post is also a good read about what else Phil discussed.
Also here is a you-tube clip from The Hive Brisbane meets Phillip Di Bella
